| National
Policies 20% |
| Leadership |

Goals, Outcomes & Strategies
|

2004 Highlights
|

2005 Targets
|
Consult, discuss and priorities
issues
|
Attendance at various member meetings
Citrus Australia 56th Annual Conference, Mildura |
Comprehensive round of meetings with President/CEO
Citrus Australia 57th Annual Conference, Qld in conjunction with AFJA &
AHEA |
Good governance
|
Streamlined Board structure; amended Constitution
|
Board governance training
|
Think globally |
Alliance visit to South America report |
Continue alliance with South Africa, South America
Develop and distribute citrus industry profile pack |
| Levy
Investment 20% |
| Effective
levy investment |

Goals, Outcomes & Strategies |

2003/04 Highlights |

2004/05 Targets |
Horticulture Australia Limited (HAL) partnership
|
2004/05 Partnership Agreement under new HAL company structure
|
2005/06 Partnership Agreement
|
Appoint and review Industry Advisory Committee (IAC)
|
New IAC appointed September 2004
|
Review IAC operations
|
Grower awareness, understanding and input
|
|
2005/06 national R&D, marketing and biosecurity levy
consultation
CITTgroups Australia, Australian Citrus News/Citrus Insight,
Citrus Australia website
|
United horticultural approach
|
|
HAL, Horticulture Australia Council
|
Maintain efficient office operations
|
|
Temporary Executive Director appointed |
| Industry
Sustainability 50% |
| Supply
chain transparency |

Goals, Outcomes & Strategies |

2003/04 Highlights |

2004/05 Targets |
Policy and regulatory programs
|
Mandatory code
|
Consultation to finalise code
|
Good relationships with other sectors
|
|
Joint conference with AFJA, joint forum with AHEA
|
| Efficient
production inputs |
Harvest Labour
|
|
Superannuation improvements (HAC)
|
Chemicals and alternatives
|
|
Export MRL table updated
Assist in new fruit sizing chemical registration
|
Water
|
Representative on HAL's Water steering committee
|
|
Business Management
|
|
|
| Export
market access and development |
Export Efficiency Powers
|
Participated in HAL's second and third annual reviews. Maintained
current arrangements in US.
|
Formalise the agreement to cancel fourth annual review.
Encourage stronger compliance / enforcement.
|
HAL's Horticultural Market Access Committee
|
Representative on HMAC and China working group
|
Progress No. 1 prioritiy: China to China
Review feasibility for access of mandarins to South Korea,
and grapefruit to Japan and South Korea |
Citrus Australia Market Access technical team
|
Met with Biosecurity/AQIS in Canberra in Mar, Oct and Nov
04
|
Provide technical/industry advice to progress access issues
|
Delegations
|
China quarantine delegation Jul 04, Dec 04
Taiwan quarantine delegation Nov 04
South Korea quarantine delegation Nov 04
|
Host international delegations in Australia
Participate in delegations overseas
|
Representation
|
Aust-China Horticulture Forum (China)
Aust-China Agricultural Forum (Melb)
Canberra: DAFF, DFAT, China Embassy
USA FTA; feasibility study into China FTA |
China visit: Bejing (Mar); Aust-China Agricultural Coop
Agreement
Canberra: Ministers, Depts, Embassy Feasibility of orderly
marketing into China
Review opportunities into India and Indonesia
Participate in Doha round of multilateral negotiations;
China FTA, Malaysia FTA, ASEAN FTA and Japan FTA |
|
High health/low pest and disease status |
Support Auscitrus
|
Representative on Auscitrus Committee
Assisted with relocation to Dareton NSW
|
|
Develop and maintain biosecurity plan
|
Launched at Annual Conference, Apr
Used for canker eradication program
Participated in canker eradication program
|
Review plan and canker contingency plan
Ongoing canker eradication program
Raise biosecurity awareness
|
Involvement in government/plant industry cost-sharing agreement
|
Participated in govt-industry consultation forums to finalise
agreement
|
Consult with industry before signing (requires biosecurity
levy)
|
National approach to fruit fly management
|
Developed broad policy > Fruit fly exclusion zone; area
wide management programs and alternative time by temp cold
disinfestation regime
|
Continue to support FFEZ; lobby to finalise tristate review;
support area wide management programs; lobby trading partners
to accept alt. time x temp regime
|
Provide input to import requests
|
Advised on New Caledonia limes, unshu mandarins from Japan
and Florida citrus
|
Florida citrus; blood oranges from Italy; unshu mandarins
from Japan
|
| Market
support |
Employ and manage resources
|
Employed project manager/analyst
|
Continue developing information systems including weekly
world news update
|
Export market intelligence system
|
Uploaded onto website (secure area)
|
Update statistics
|
Domestic market intelligence system
|
Commenced national plantings database
|
2003/04 comprehensive plantings report
Weekly harvest throughput
|
Processing strategy
|
Collated Valencia intelligence paper
Pointed to looming shortfall for fresh juice
|
Develop strategy with fresh juice processors
|
Truth in labelling
|
|
Lobby truth in labelling/country of origin/nfc
|
| Socially
responsible |
GMO policy
|
Reviewed policy
|
|
Food safety policy
|
Reviewed policy
|
|
Environmental policy
|
Participate in HAL/HAC Environmental Management System initiative
|
Develop policy
|
Incentive schemes
|
Les Baker Award; established trust fund to honour Pat Barkley;
nominated Ben Dring for HAL Young Leader 2004
|
Launch Pat Barkley Foundation
|
| Communication
10% |
| High
awareness & adoption of national levy programs |
| High
awareness and satisfaction of Citrus Australia services and activities |

Goals, Outcomes & Strategies |

2003/04 Highlights |

2004/05 Targets |
High awareness and adoption of national levy programs
|
|
Publish monthly communications network newsletter
|
High awareness and satisfaction of Citrus Australia services and activities
|
Fortnightly members newsletter
36 media releases
Citrus Australia profile and branding
|
Implement new corporate style guide
|
Employ and manage resources
|
New Citrus Australia Communications Manager and workplan
|
Updated industry communications strategy
|
Regular reporting on strategy, actions and outcomes
|
Distribution and regular review of Citrus Australia strategic plan
|
6 monthly Citrus Australia Plan update
|