Domestic

Market Reports | WA Retail Development Project

Domestic Orange Promotions 2007 - 2010

The Domestic Orange Promotion Committee have finalised the strategic plan for the 2007 - 2010 period, which focuses on three key areas, these being: A nationally coordinated approach to citrus promotion and communications; increased consumer demand for citrus and increase returns for growers; and ensuring maximum impact for the limited funds available.

Domestic Orange Promotions Strategic Plan

2006/07 Domestic Orange Promotions

The 'Aussies Grown, supported by Australian Citrus Growers' logo campaign was updated - all to give consumers a clear message of what products are locally grown in an attempt to support the citrus growers of Australia.

The focus of the campaign is to promote fresh Australian orange juice, and increase domestic sales and supply uptake. There will be a concerted effort to link the promotions of fresh oranges and packaged orange juice to maximise impact of campaign messages.

The following points are the main marketing tools to be utilised in the campaign:

Juice packaging artwork (see logo below).
An integrated public relations campaign, targeting specific media.
Point of sale material, wobblers and posters - to be distributed to selected supermarkets.
In-store demonstrations in major natioanl cities.
Advertising based on visual panels - in major shopping centres.

2005/06 Valencia Season Domestic Promotions
The 'Aussie Grown, supported by Australian Citrus Growers' sticker campaign is to be conducted in conjunction with the Valencia domestic oranges promotions 2005/06 as funded by the national citrus levy, the Citrus Board of South Australia (CBSA), the Murray Valley Citrus Board (MVCB) and Riverina Citrus (RC).

Mandarin Promotions Campaign 2004
A mandarin promotions campaign was implemented in 2004 with funding from Growcom Citrus Committee. The following promotional materials were included in the campaign.

See them shine
30 sec radio advertisement (media file)
Poster
Leaflet